How COVID Affected Businesses?

Fatma Alansary* and Annie Cui

John Chambers College of Business & Economics, West Virginia University, Morgantown, WV 26506

Presentation Category: Oral-Human Engagement (Oral Presentation #7)

Student’s Major: Management

The project is reflective research on how two different companies are coping with COVID-19. COVID-19 increased the growth of some businesses and other businesses did not get affected. In the ENTR 430 course, me and my group worked together to measure the growth in Tucker County, West Virginia. We discovered that COVID-19 has positively affected businesses in the area. On other hand, COVID-19 did not affect some businesses in the same area as I learned in MKTG 440 course. There are two primary sources I used for my EXCEL project. The first source is the ENTR 430 class, we did research and analysis of market feasibility, as well as financial modeling and analysis. For the market feasibility, we researched several things and one of them is the growth in Tucker County. The second source I am using this semester is the MKTG 440 course. There are several differences between this course and the previous course ENTR 430. Even though both businesses are in West Virginia, the COVID-19 effect on the businesses is entirely different. The growth of the business depends on the area and what activities are offered.

Funding:

Program/mechanism supporting research/creative efforts: Other, Honors EXCEL Program